What is SEO?

SEO (or search engine optimization) is the process of increasing the ranking of your website on search engines such as Google. For example: when you search Google for the term "smart phone", websites like Amazon and Best Buy pop up listing their results for smart phones. The reason they are at the top of the search is because they have been greatly optimized for SEO. By researching and utilizing keyword phrases, SEO developers can help make your website one of the top results. SEO boosts traffic and grows exponentially. The more traffic you get, the higher your result will rank on search engies.

 

How can SEO help me?

SEO can help your business by both increasing the quantity of traffic to your website as well quality. For example. let's say you own a bakery. When someone searches "bakeries near me" a website with a high SEO ranking will show at the top of the results. That website is more likely to get quality traffic and make a sale.  The fact of the matter is, many people use search engines to make their decisions. Here is an example chart of the ROI of SEO from lyfemarketing.com:

 In addition to this, it can help:

• bring your company exposure
• increase the conversion rates of customers

 

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